The Easter Bunny hides Easter Eggs. In this case, the people creating the pages are Easter Bunnies trying to hide Eggs from you!
Well, according to a website, "there's no story in the Bible about a long-eared, cotton-tailed creature known as the Easter Bunny. Neither is there a passage about young children painting eggs or hunting for baskets overflowing with scrumptious Easter goodies.
And real rabbits certainly don't lay eggs."